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WHAT TO EXPECT
Business evaluation of target market, demographics, and industry to help determine competitive landscape and current online presence.
Local citations and social media business page snapshot and ongoing optimization. We’ll need to be added as admins to your various social media business pages.
Ongoing management and enhancement of citations (name, address, phone number, URL, categories, etc.) across primary listing websites referred by search engines in determining locality and search relevance.
Review competition in the market: online reviews, website comparison, search results rankings, keywords targeted, etc. Determine your differentiators to help signify brand identity in marketing messaging.
Continuous optimization of on-page content to increase search relevance and calls-to-action for conversions. Monthly collaboration of content to be added to the website and shared via social media.
From monthly link and content posting on Google My Business, Facebook, LinkedIn, and/or Instagram to sponsoring posts (if applicable to your package), the goal is to increase brand presence as your ideal customers peruse online during commercial breaks (or boring parts) of the shows they’re watching.
Not everyone in your ideal target audience is following you on social media or will visit your website. Using what we – or rather Facebook, LinkedIn and Google – know about them, we’ll develop highly targeted posts or ads to create brand awareness and generate traffic.
Reviews are a powerful means to giving potential customers confidence in your brand. Our packages included options to campaign for reviews, manage reviews from a single source, and/or compare your review success against your competition.
Analytics & Reports
Revivify means bringing new vigor and life to your business. This requires knowing what is or isn’t connecting with your target audience. Depending on the package selected, we’ll look to Google Analytics, social media page reports, Google AdWords, Google My Business, etc. to celebrate successes and determine areas for continued improvement.