The worst kind of decision in business is indecision.
It’s already almost a full month into the new year. Is your company off to a good start? Have you decided what things from 2014 held you back or were obstacles and created solutions for them?
Just the other day, I was at lunch with some business owners. One of them mentioned his goals this year is to get caught up with technology – something he’s been overwhelmed by for years. It’s not uncommon for some people to be a little technology averse. I’ve even come across a business owner who told me if I needed to have his email address in order to do business with him, he wasn’t going to put an ad in the phone book I used to manage sales for. But, when a business fails to keep pace with certain technologies, it could prove a serious disadvantage to them. A significant example of this would be Kodak disgarding digital photography in its early years, rather than apply their expertise in photography in general to improving and taking the lead. In fact, if you had come to me about 15 years ago and started talking about websites and programming, even at the most elementary level, I would have been completely lost. For many people, talking about this industry of online presence could be much like speaking a foreign language – or Vulcan, as one of my not-so-tech-savvy friends calls it.
Several years ago, I had a conversation with a business owner who was quite frank about his situation with me. With his outlook on the economy, he expressed doubt and frustration to me regarding his struggles. He asked me if it was even worth continuing his business. With the changes in government, recession and years of struggling to keep things afloat, he didn’t know how to or even if he could keep his business operating. He had a phone number. He had a website. He had a small office. He had a stagnating number of customers. What he didn’t have was a marketing plan.