We did a survey recently across FB and Instagram, asking how people search for businesses, and the results were not a surprise.
There were two questions asked – prompted by a handful of small businesses asking me if they should advertise in the phone books anymore.
1. “Do you ever use a phone book to find a business?”
Yes – 0%
No – 100%
2. “Which do you use to find a business?”
Phone book online – 0%
Google Results – 100%
Ages of those who participated ranged from mid-20s to late-60s.
Simply put, how your business shows up online in the map results and in the Google Business Profile have significant impact in reaching consumers. Best part, a Google My Business (GMB) page is free to set up. Some of the essentials in optimizing your GMB are included in this previous article: Essential Optimizations to Help Your Local Business Get Found.
Beyond information you control and add to optimize your Google My Business, Google Reviews can help you stand out as consumers look to what others are saying about you.