2017 is not just any other year for your business. With dramatic shifts in consumer behavior, this is the year companies need to either finally get their business online or greatly improve their online presence. Phone books are being left on the curb (until trash day) at more and more homes as search increases via smartphones. Newspaper subscriptions are dropping as the convenience and instantaneous feeds of online news sources take over. And, traditional TV viewing continues dipping as online video viewership increases with YouTube, network website streaming, and other video streaming sources.
Simply getting a website isn’t going to be enough, though. As you take the valuable marketing budget from traditional media and begin investing in digital marketing, these are key components to a foundation of success online: