Over a decade ago, I was known for saying things like: “Content is King.” As search engines increase in their capacity to understand search intent and determine how your website relates to what’s being taught, this has been adjusted to: “Context is King.”
To make your context king, you need to become a student of your target audience’s intent in search. From there, you can begin drafting content with the objective of creating value exceeding what could be discovered on other websites currently ranking for your keywords.
Rather than turning your website into a dictionary/encyclopedia for your industry, write content that establishes a mix of utility, trust, authority, and optimal user experience. If you’ve heard the term “SEO Content” before, please forget it. The more engaging and relevant your content is, the more completely you can satisfy the users’ needs and protect against future algorithmic changes.