An often overlooked opportunity for businesses to improve their ability to be found online – despite its simplicity to set up properly – is their Google My Business listing. From lack of awareness of these listing options being available to them to utilizing only a fragment of what’s available to them (for free) to enhance their online presence, optimizing a Google business listing can result in significant results online.
WHY IS THIS IMPORTANT?
No-click searches account for roughly half of all search queries.
No-click searches are when the potential customer gets all they need in the search results page and don’t click to a website. Google’s business listings are essentially the new phone book listings, and your website is the place they can go if they need additional information. However, Google provides the opportunity to give significant enough detail to provide an experience for the searcher that doesn’t require a click to the website.
As a result, businesses are seeing less traffic to their websites, but still getting more calls and foot traffic from their online presence. How do you know if the business listing is bringing you businesses? View the stats on impressions, clicks to call, views of photos, reviews posted,
Below are tips to getting your Google business listing properly optimized.If you need help with any of these steps, feel free to reach out.