Information Requirements Clearinghouse (IRCH) was seeing succes with their online marketing efforts in increasing traffic, but conversions on their previous website was less than expected. During the re-design project, we reprioritized content on their site to improve user flow and conversions. Some pages were consolidated to make their message more concise and reduced the amount of navigation users needed to go through to understand the products and services offered. This website is also responsive to help IRCH better capture the visitors using smart phones and tablets.
To see the previous website design,