Marketing Analytics

Online Marketing Solutions

Online marketing is a variety of forms of promoting your website. From the traditional SEO (Search Engine Optimization) to PPC (Pay-Per-Click) to SMM (Social Media Marketing), there are myriad opportunities to improve your online presence, traffic and conversions.

A great advantage with online marketing is the ability to track and understand how your investment is bringing returns. Using analytics and other tools, our teams can better understand which mediums are the most productive in reaching your target audience and how to increase the number of relevant visitors to your website.

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Search Engine Optimization

The purpose of SEO, in its traditional sense, is to increase the amount of organic (meaining unpaid for) traffic to your website. While traffic resulting from keyword searches in Google, Bing, Yahoo and other search engines are still important, there are an increasing number of methods in directing traffic to your website. Having a partner, who understands your business and how to get your website to become increasingly relevant to those searching for products and services you provide is crucial to being successful online.

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Analytics
Social Media Marketing

Social Media Marketing

The modern Word of Mouth Marketing. Social Media Marketing, however, provides your business the opportunity to not only have a voice in the dialogue online, but also to ignite some conversations – and activity. With a plethera of possibilities in the social media world to try promoting your website, it’s understandable if you feel overwhelmed. Our research can help determine which mediums will be the most influential in reaching your target audience and promoting your brand. The goal is to increase brand awareness and overall presence in social media – traffic and online sales will follow.

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Pay-Per-Click

In some cases, ranking in highly competitive search terms, can be quite challenging and investing in paid traffic can prove more cost effective and more immediate in providing results. Pay-Per-click marketing isn’t just available through the search results. Paid ads can be used to target specific users based on interesetes via social media. YouTube allows for both video and banner ad placements during viewing of other videos. There’s also Remarketing, which is a great enhancement to your PPC campaign with Google, allowing your ad to appear to recent visitors to your site on other websites with AdSense ad space.

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Pay-Per-Click-Marketing